Contact: Carlton Guc
Phone: 888-267-0859 x87
Date: March 22nd, 2006

SFX, SoftPlot expand their
presence at major regional theatre conference

This March there was a new booth in the commercial exhibit hall at the Greensboro, NC based Southeastern Theatre Conference's 57th annual convention in Orlando. 


SFX and SoftPlot were on display for the first time, and the response was remarkable.  Hundreds of students, educators, and professionals stopped by the booth for a quick demo.  Some had never heard of SFX, but many more had at least used or seen used, the software. 


Explaining SFX to those unfamiliar with the application was especially enjoyable.  The virtually inevitable "Wow, that's cool" moments followed by the obligatory "This would have made [name of show] so much easier" comments reaffirmed the product's position.


This was not a tech support booth designed to show off the most intricate features and complex installations of SFX, but rather a simple demonstration presented by an average user.  The questions asked were intelligent, the answers honest. 


Look for sound design, and SFX, to expand its presence at SETC starting next year.  A comprehensive series of seminars on design, technology, and training, VIP guest sound designer lectures, a sound design exposition/competition, all placing sound alongside the other traditional design disciplines at the convention, will mirror the emergence of sound as a major theatrical design element.

About Stage Research, Inc.

Stage Research, Inc, creators of SFX, the industry’s standard for sound playback, provides software and hardware solutions to the theatrical and related industries. With over 10 years of experience, Stage Research has the experience and expertise to bring superior products to designers, operators, and technicians to meet the demands of today’s entertainment requirements. Along with its SFX software used on Broadway, the West End, academy and theatres all over the world, Stage Research also provides other audio and lighting software solutions to entertainment professionals including sound design management (ShowBuilder), lighting design (SoftPlot), lighting control (LightFactory), and photometrics (LightShop Online).


Stage Research, Inc. PO Box 670557 Northfield OH 44067  
888-267-0859  888-668-0751 Fax
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